Taking this into account, whenever she finds a foundation that looks natural and matches her skin tone, she thinks of it as a win. 'They're too yellow to the point where you almost start to look green and a little sick,' Moorjani adds. 'Most foundations on the market are too pink,' Moorjani tells Allure, 'so when I apply them, they make me look very gray.' Others often overcorrect the problem by adding too much yellow pigment for the shades offered to medium skin tones. For Arshia Moorjani, an Indian-American beauty expert, it's still a struggle to find a foundation hue that matches her skin tone, which she considers to be towards the medium-dark end of the spectrum. Foundation shade ranges may be (thankfully, finally) becoming far more wider, but the variety of undertones aren't always taken into account - especially for those with golden undertones.